The products have always been high quality. I still have some oils that I purchased more than fifteen years ago, and they still smell good. Believe me, that's saying a lot! I have always loved different scents so I've acquired quite a collection of perfumes over the years; more than I'm able to use up with daily application. You can definitely distinguish the good from the great after you've had them awhile. The great ones still smell like they did originally, while the good, or worse, end up being thrown out when the smell breaks down and what remains is an overwhelming unpleasant alcohol smell.
I've followed Carol's Daughter over the years and was so proud to see the growth of the company. To open retail stores was quite an impressive accomplishment. I spent the better part of two years renting kiosks in local malls to sell my products, and it was hard work. When I started out I thought I might want to move into my own store in the future, but by the end I wanted nothing to do with it. It wore me out.
Today, I learned that Carol's Daughter companies filed for Chapter 11 bankruptcy and has or will be closing most of its stores (Wall Street Journal Bankruptcy Beat). According to the company's Chief Financial Officer, the stores have not been profitable since 2010. When I read that it broke my heart! Fortunately, though, the company is down but not out. The products will continue to sell in other retail stores and online. I'm sure this is just a minor setback for the company and that there will be some great things in store in their future. As is often the case, sometimes you have to step back in order to move forward. As a business owner myself I can appreciate her journey, and I can't wait to see what's next.
Wow, I love this post! Owning any kind of business has its risks but I applaud the efforts of those who get out there and try it, regardless of the ups and downs. I'm glad to hear that Carol's Daughters has not completely gone away. I think it's smart to know when to let go and move on. I also see you are expanding your own line and I wish you must continued success. :-)
ReplyDeleteThanks, Libby! :-D
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